{"id":36405,"date":"2016-12-12T16:31:04","date_gmt":"2016-12-12T13:31:04","guid":{"rendered":"http:\/\/gzone.com.tr\/?p=36405"},"modified":"2016-12-12T16:31:04","modified_gmt":"2016-12-12T13:31:04","slug":"hasbronun-tecavuzu-alay-konusu-yapan-cinsiyetci-reklami-tepki-cekti","status":"publish","type":"post","link":"http:\/\/www.gzone.com.tr\/index.php\/2016\/12\/12\/hasbronun-tecavuzu-alay-konusu-yapan-cinsiyetci-reklami-tepki-cekti\/","title":{"rendered":"HASBRO&#8217;NUN TECAV\u00dcZ\u00dc ALAY KONUSU YAPAN C\u0130NS\u0130YET\u00c7\u0130 REKLAMI TEPK\u0130 \u00c7EKT\u0130"},"content":{"rendered":"<p><strong>Oyun ve oyuncak \u00fcreticisi Hasbro firmas\u0131n\u0131n y\u0131lba\u015f\u0131na \u00f6zel \u2018Y\u0131lba\u015f\u0131nda E\u011flenceyi D\u0131\u015farda Arama!\u2019\u00a0ba\u015fl\u0131\u011f\u0131yla yay\u0131nlanan reklam filmi, i\u00e7eri\u011findeki cinsiyet\u00e7i ifadeler ve s\u0131k s\u0131k tekrarlanan tecav\u00fcz imas\u0131 nedeniyle\u00a0topa tutuldu.<\/strong><\/p>\n<p>Ge\u00e7ti\u011fimiz hafta yay\u0131nlanan reklamda, T\u00fcrk filmlerinde s\u0131kl\u0131kla cinsel sald\u0131r\u0131 sahnelerinde kullan\u0131lan m\u00fczi\u011fin se\u00e7ildi\u011fi\u00a0dikkat \u00e7ekiyor. Y\u0131lba\u015f\u0131nda d\u0131\u015far\u0131da e\u011flenmenin<strong> \u2018sak\u0131nca\u2019<\/strong>lar\u0131n\u0131 anlatan farkl\u0131 karakterler, \u00f6zenle se\u00e7ildi\u011fi anla\u015f\u0131lan ifadelerle neredeyse her c\u00fcmlelerinde tecav\u00fcz imas\u0131nda bulunuyor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/www.diken.com.tr\/wp-content\/uploads\/2016\/12\/hasbro.jpg\" width=\"740\" height=\"415\" \/><\/p>\n<p>Pe\u015fi s\u0131ra,<strong> \u201cDuyunca sen de bi\u2019 ho\u015f olacaks\u0131n\u201d, \u201cAlabildi\u011fimiz kadar al\u0131yoruz\u201d, \u201c\u00dcst\u00fcndekileri verince sen de gev\u015feyeceksin\u201d, \u201cKorkma sen de zevk alacaks\u0131n\u201d, \u201cMecbur sen de seveceksin\u201d, \u201cSen de e\u011fleneceksin, bir \u015fekilde\u201d<\/strong>ifadeleriyle tecav\u00fcz imas\u0131 bir mizah arac\u0131ym\u0131\u015f gibi kullan\u0131l\u0131yor.<\/p>\n<p>Reklam filmi, yay\u0131nland\u0131\u011f\u0131 anda ek\u015fis\u00f6zl\u00fck ve sosyal medyada ciddi tepki toplad\u0131. Facebook ve Youtube\u2019da \u015fikayetler sonucu video kald\u0131r\u0131l\u0131rken, change.org\u2019da da imza kampanyas\u0131 ba\u015flat\u0131ld\u0131.<\/p>\n<p><a href=\"https:\/\/www.change.org\/p\/hasbro-t%C3%BCrkiye-hasbro-nun-seksist-reklam%C4%B1-yay%C4%B1ndan-kald%C4%B1r%C4%B1ls%C4%B1n\" target=\"_blank\">Kampanya metninde<\/a>, karakterlerin imalar\u0131n\u0131n kad\u0131nlar i\u00e7in \u00e7ekilmez oldu\u011fu belirtilirken,<strong> \u201cBu reklam\u0131n ba\u015fta tacize u\u011frayan kad\u0131nlar olmak \u00fczere, reklamda ad\u0131 ge\u00e7en mesleklerin mensuplar\u0131n\u0131 da rahats\u0131z edece\u011fini ve k\u00f6t\u00fc bir izlenim b\u0131rakaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz i\u00e7in reklam\u0131n yay\u0131ndan kald\u0131r\u0131lmas\u0131n\u0131 talep ediyoruz\u201d<\/strong> dendi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/www.diken.com.tr\/wp-content\/uploads\/2016\/12\/hasbro2.jpg\" width=\"740\" height=\"415\" \/><\/p>\n<p>Feminizm Hareketi isimli Facebook sayfas\u0131nda da\u00a0reklamda kullan\u0131lan dile dair \u015fu ele\u015ftiriler yap\u0131ld\u0131: <strong>\u201c\u00c7ocuklar\u0131 da kapsayan \u00fcr\u00fcnler satan bu \u015firketin, ba\u015ftan sona cinsiyet\u00e7i ifadeler kullanarak \u00e7ekti\u011fi reklam filmi, tacizi ve tecav\u00fcz\u00fc besleyen sisteme katk\u0131 sa\u011fl\u0131yor ve tecav\u00fcz\u00fc \u00e7a\u011fr\u0131\u015ft\u0131ran ifadeler ile cinsiyet\u00e7i dili normalle\u015ftiriyor. Filmde yer alan meslek gruplar\u0131n\u0131 da tecav\u00fczc\u00fc olarak yaftalamas\u0131 ile birlikte d\u0131\u015far\u0131 \u00e7\u0131kman\u0131n g\u00fcvenli olmad\u0131\u011f\u0131 telkinini de yapmaktan geri kalm\u0131yorlar.\u201d<\/strong><\/p>\n<p>\u015eirketten hen\u00fcz tepkilere kar\u015f\u0131 bir\u00a0a\u00e7\u0131klama yay\u0131nlanmayan\u00a0reklam filmi a\u015fa\u011f\u0131da:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/483zNHvxpXU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Kaynak: Diken<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oyun ve oyuncak \u00fcreticisi Hasbro firmas\u0131n\u0131n y\u0131lba\u015f\u0131na \u00f6zel \u2018Y\u0131lba\u015f\u0131nda E\u011flenceyi D\u0131\u015farda Arama!\u2019\u00a0ba\u015fl\u0131\u011f\u0131yla yay\u0131nlanan reklam filmi, i\u00e7eri\u011findeki cinsiyet\u00e7i ifadeler ve s\u0131k s\u0131k tekrarlanan tecav\u00fcz imas\u0131 nedeniyle\u00a0topa tutuldu. Ge\u00e7ti\u011fimiz hafta yay\u0131nlanan reklamda, T\u00fcrk filmlerinde s\u0131kl\u0131kla cinsel sald\u0131r\u0131 sahnelerinde kullan\u0131lan m\u00fczi\u011fin se\u00e7ildi\u011fi\u00a0dikkat \u00e7ekiyor. Y\u0131lba\u015f\u0131nda d\u0131\u015far\u0131da e\u011flenmenin \u2018sak\u0131nca\u2019lar\u0131n\u0131 anlatan farkl\u0131 karakterler, \u00f6zenle se\u00e7ildi\u011fi anla\u015f\u0131lan ifadelerle neredeyse her c\u00fcmlelerinde tecav\u00fcz &hellip;<\/p>\n","protected":false},"author":1,"featured_media":36406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,61],"tags":[6610,1929,415],"class_list":["post-36405","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-pop","category-sinematv","tag-hasbro","tag-oyuncak","tag-pop-2"],"_links":{"self":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/36405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=36405"}],"version-history":[{"count":1,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/36405\/revisions"}],"predecessor-version":[{"id":36407,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/36405\/revisions\/36407"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/media\/36406"}],"wp:attachment":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=36405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=36405"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=36405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}