{"id":35629,"date":"2016-11-21T10:27:49","date_gmt":"2016-11-21T07:27:49","guid":{"rendered":"http:\/\/gzone.com.tr\/?p=35629"},"modified":"2016-11-21T10:27:49","modified_gmt":"2016-11-21T07:27:49","slug":"izle-airbnbden-ayrimciliga-karsi-reklam-filmi","status":"publish","type":"post","link":"http:\/\/www.gzone.com.tr\/index.php\/2016\/11\/21\/izle-airbnbden-ayrimciliga-karsi-reklam-filmi\/","title":{"rendered":"\u0130ZLE: AIRBNB&#8217;DEN AYRIMCILI\u011eA KAR\u015eI REKLAM F\u0130LM\u0130"},"content":{"rendered":"<p><strong>D\u00fcnyan\u0131n en b\u00fcy\u00fck ev kiralama a\u011f\u0131 &#8221;AirBnb&#8221; marka\u00a0politikas\u0131na ekledikleri ayr\u0131mc\u0131l\u0131k kar\u015f\u0131tl\u0131\u011f\u0131n\u0131 bir reklam kampanyas\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/strong><\/p>\n<p>Irk, cinsiyet, cinsel y\u00f6nelim, din ve etnik k\u00f6kenlere kar\u015f\u0131 \u00f6tekile\u015ftirmeye kar\u015f\u0131 de\u011fi\u015ftirilen \u015firket politikas\u0131yla olduk\u00e7a konu\u015fulan AirBnb, bu kurala uymayan \u00fcyelerinin sistemden engellenece\u011fini duyurarak \u0131rk\u00e7\u0131l\u0131\u011fa kar\u015f\u0131 b\u00fcy\u00fck bir ad\u0131m atm\u0131\u015ft\u0131. Bu ad\u0131m\u0131, bir reklam filmi ile farkl\u0131 bir boyuta ta\u015f\u0131yan AirBnb, ge\u00e7ti\u011fimiz g\u00fcn bu video ile haz\u0131rlanan otomatik bir e-posta ile \u00fcyelerine yeni kurallar\u0131n\u0131 da hat\u0131rlatt\u0131.<\/p>\n<p>Farkl\u0131 cinsel y\u00f6nelim, \u0131rk, k\u00fclt\u00fcr, etnik k\u00f6ken, cinsiyet veya dine ait olan 24 bireyin rol ald\u0131\u011f\u0131 reklam filmi ile, d\u00fcnyan\u0131n ayr\u0131mc\u0131l\u0131klar olmadan daha g\u00fczel bir yer oldu\u011funu belirten \u015firket s\u00f6zc\u00fcs\u00fc\u00a0Jonathan Mildenhall, &#8221;Ayr\u0131mc\u0131l\u0131k yapt\u0131\u011f\u0131n\u0131z insanlar\u0131n g\u00f6zlerine bakt\u0131\u011f\u0131n\u0131z zaman, asl\u0131nda o insanlar\u0131n sizden bir fark\u0131 olmad\u0131\u011f\u0131n\u0131 g\u00f6receksiniz&#8221; dedi.<\/p>\n<p><iframe loading=\"lazy\" title=\"Community Commitment | Airbnb\" width=\"618\" height=\"348\" src=\"https:\/\/www.youtube.com\/embed\/OXVRB_u9Y7M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyan\u0131n en b\u00fcy\u00fck ev kiralama a\u011f\u0131 &#8221;AirBnb&#8221; marka\u00a0politikas\u0131na ekledikleri ayr\u0131mc\u0131l\u0131k kar\u015f\u0131tl\u0131\u011f\u0131n\u0131 bir reklam kampanyas\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Irk, cinsiyet, cinsel y\u00f6nelim, din ve etnik k\u00f6kenlere kar\u015f\u0131 \u00f6tekile\u015ftirmeye kar\u015f\u0131 de\u011fi\u015ftirilen \u015firket politikas\u0131yla olduk\u00e7a konu\u015fulan AirBnb, bu kurala uymayan \u00fcyelerinin sistemden engellenece\u011fini duyurarak \u0131rk\u00e7\u0131l\u0131\u011fa kar\u015f\u0131 b\u00fcy\u00fck bir ad\u0131m atm\u0131\u015ft\u0131. Bu ad\u0131m\u0131, bir reklam filmi ile farkl\u0131 bir boyuta ta\u015f\u0131yan &hellip;<\/p>\n","protected":false},"author":1,"featured_media":35630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[2234,465,286,157,729],"class_list":["post-35629","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-seyahat","tag-airbnb","tag-homofobi","tag-reklam","tag-seyahat-2","tag-yasam-2"],"_links":{"self":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/35629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=35629"}],"version-history":[{"count":1,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/35629\/revisions"}],"predecessor-version":[{"id":35631,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/35629\/revisions\/35631"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/media\/35630"}],"wp:attachment":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=35629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=35629"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=35629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}