{"id":25364,"date":"2016-04-13T11:54:33","date_gmt":"2016-04-13T08:54:33","guid":{"rendered":"http:\/\/gzone.com.tr\/?p=25364"},"modified":"2016-04-13T11:54:33","modified_gmt":"2016-04-13T08:54:33","slug":"icsellestirilmis-homofobinin-lgb-bireylerin-tuketim-aliskanliklarina-etkisi-ne","status":"publish","type":"post","link":"http:\/\/www.gzone.com.tr\/index.php\/2016\/04\/13\/icsellestirilmis-homofobinin-lgb-bireylerin-tuketim-aliskanliklarina-etkisi-ne\/","title":{"rendered":"\u0130\u00c7SELLE\u015eT\u0130R\u0130LM\u0130\u015e HOMOFOB\u0130N\u0130N LGB B\u0130REYLER\u0130N T\u00dcKET\u0130M ALI\u015eKANLIKLARINA ETK\u0130S\u0130 NE ?"},"content":{"rendered":"

Gay ve lezbiyenlerin Amerika Birle\u015fik Devletleri pazar\u0131nda uygulanabilir pazar alan\u0131 olup olmad\u0131\u011f\u0131n\u0131 gay ve lezbiyenleri hedefleyip analiz edilerek ABD pazar\u0131ndaki etkilerine dikkat \u00e7ekilerek, bireysel gay\/lezbiyen ya da gay\/lezbiyen topluluklar\u0131 \u00fczerinde uygulamalar yap\u0131lm\u0131\u015ft\u0131r. \u00dclkemizde ne yaz\u0131k ki\u00a0 <\/span>bu gibi uygulamalar hakk\u0131nda kapsaml\u0131 \u00e7al\u0131\u015fmalar bulunmamakta.<\/span><\/p>\n

Bah\u00e7e\u015fehir \u00dcniversitesi Reklam ve Marka \u0130leti\u015fimi Y\u00f6netimi Y\u00fcksek Lisans\u00a0 <\/span>Program\u0131 kapsam\u0131nda ve Phd.(C), Uzman Psikolog Zeynep Set\u2019in i\u00e7selle\u015ftirilmi\u015f Homofobi konusundaki dan\u0131\u015fmanl\u0131\u011f\u0131ndaki tezde \u201c\u0130\u00e7selle\u015ftirilmi\u015f Homofobinin Lezbiyen, Gay ve Biseks\u00fcel Bireylerin T\u00fcketim Al\u0131\u015fkanl\u0131klar\u0131 ve Marka Tutumuna Etkisi<\/i><\/b>\u00a0\u201c<\/i>\u00a0incelenmesi ama\u00e7lanmaktad\u0131r. Alan\u0131nda ilk olmas\u0131 a\u00e7\u0131s\u0131ndan \u00e7al\u0131\u015fman\u0131n nihayi hedefi; toplumda bu konu hakk\u0131nda duyarl\u0131l\u0131k olu\u015fturmak hedefleniyor.<\/span><\/p>\n

Bu ara\u015ft\u0131rmada LGB bireylerin i\u00e7selle\u015ftirilmi\u015f homofobileri ile t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 ve marka tutumlar\u0131 aras\u0131ndaki ili\u015fkilerin incelenmesi ama\u00e7lanmakta. Reklamc\u0131l\u0131k ve t\u00fcketim sekt\u00f6r\u00fcnde cinsel y\u00f6nelimler al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131nda \u00f6nemli bir de\u011fi\u015fkendir. Bireyin, cinsel y\u00f6nelimleri ile ilgili rahats\u0131zl\u0131klar\u0131n\u0131 ifade eden i\u00e7selle\u015ftirilmi\u015f homofobi de cinsel y\u00f6nelimin ifadesinde etkili olmaktad\u0131r. Dolay\u0131s\u0131yla i\u00e7selle\u015ftirilmi\u015f homofobi bireylerin al\u0131\u015fveri\u015f tutumlar\u0131n\u0131 etkileyebilmektedir. \u0130\u00e7selle\u015ftirilmi\u015f homofobinin, LGB bireylerde al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na ve marka tutumlar\u0131na etki etme \u015feklinin ve bu de\u011fi\u015fkenler aras\u0131ndaki ili\u015fkilerin ortaya konmas\u0131n\u0131n reklamc\u0131l\u0131k ve marka ileti\u015fimi alan\u0131na \u00f6nemli katk\u0131 sa\u011flamas\u0131 planlanmakta. <\/span><\/p>\n

Ara\u015ft\u0131rma anketinde yurti\u00e7i ve yurtd\u0131\u015f\u0131nda ge\u00e7erli ve kullan\u0131lan \u00f6l\u00e7eklerden yararlan\u0131lmakta ve bu anket 30 Haziran 2016 tarihine kadar uygulamada kalacak.<\/span><\/p>\n

Aara\u015ft\u0131rmaya kat\u0131lmak i\u00e7in a\u015fa\u011f\u0131daki linkleri kullanabilirsiniz<\/span><\/div>\n
Biyolojik Erkek:<\/span><\/b>\u00a0https:\/\/tr.surveymonkey.com\/r\/29S2QKH<\/a><\/span><\/div>\n
Biyolojik Kad\u0131n:<\/span><\/b>\u00a0https:\/\/tr.surveymonkey.com\/r\/22V3TQ6<\/a><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Gay ve lezbiyenlerin Amerika Birle\u015fik Devletleri pazar\u0131nda uygulanabilir pazar alan\u0131 olup olmad\u0131\u011f\u0131n\u0131 gay ve lezbiyenleri hedefleyip analiz edilerek ABD pazar\u0131ndaki etkilerine dikkat \u00e7ekilerek, bireysel gay\/lezbiyen ya da gay\/lezbiyen topluluklar\u0131 \u00fczerinde uygulamalar yap\u0131lm\u0131\u015ft\u0131r. \u00dclkemizde ne yaz\u0131k ki\u00a0 bu gibi uygulamalar hakk\u0131nda kapsaml\u0131 \u00e7al\u0131\u015fmalar bulunmamakta. Bah\u00e7e\u015fehir \u00dcniversitesi Reklam ve Marka \u0130leti\u015fimi Y\u00f6netimi Y\u00fcksek Lisans\u00a0 Program\u0131 kapsam\u0131nda ve …<\/p>\n","protected":false},"author":1,"featured_media":25366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[720],"tags":[465,1049,729],"class_list":["post-25364","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-escinselyasam","tag-homofobi","tag-marka","tag-yasam-2"],"_links":{"self":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/25364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=25364"}],"version-history":[{"count":0,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/25364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/media\/25366"}],"wp:attachment":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=25364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=25364"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=25364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}