{"id":21168,"date":"2016-01-20T11:29:07","date_gmt":"2016-01-20T09:29:07","guid":{"rendered":"http:\/\/gzone.com.tr\/?p=21168"},"modified":"2016-01-20T11:36:13","modified_gmt":"2016-01-20T09:36:13","slug":"izle-coca-cola-artik-tadini-cikar-diyor","status":"publish","type":"post","link":"http:\/\/www.gzone.com.tr\/index.php\/2016\/01\/20\/izle-coca-cola-artik-tadini-cikar-diyor\/","title":{"rendered":"\u0130ZLE: COCA-COLA ARTIK &#8220;TADINI \u00c7IKAR&#8221; D\u0130YOR"},"content":{"rendered":"<p>Coca-Cola bug\u00fcn pazarlama stratejisinde \u00f6nemli bir de\u011fi\u015fikli\u011fe giderek, t\u00fcm markalar\u0131n\u0131 tek bir kreatif kampanya ile tan\u0131taca\u011f\u0131n\u0131 duyurdu. Yeni slogan \u201c<strong>Taste the Feeling\u201d (Tad\u0131n\u0131 \u00c7\u0131kar)<\/strong>.<\/p>\n<p>Coca-Cola global CMO\u2019su <strong>Marcos de Quinto<\/strong>, Paris\u2019te 19 Ocak\u2019ta d\u00fczenledi\u011fi bas\u0131n toplant\u0131s\u0131nda Coca-Cola\u00a0Light\/Diet\u00a0Coca-Cola,\u00a0Coca-Cola\u00a0Zero ve Coca-Cola\u00a0Life markalar\u0131n\u0131n t\u00fcm\u00fc i\u00e7in \u201ctek marka\u201d yakla\u015f\u0131m\u0131 uygulayacaklar\u0131n\u0131 s\u00f6yledi. Bu stratejinin \u015firketin t\u00fcketicilere damak tad\u0131na, hayat tarz\u0131na ve beslenme t\u00fcrlerine uygun, kalorili ya da kalorisiz, kafeinli ya da kafeinsiz bir Coca-Cola \u00fcr\u00fcn\u00fc sunma vaadinin de alt\u0131n\u0131 \u00e7izdi\u011fini belirtti.<\/p>\n<p>Quinto, \u201cCoca-Cola\u2019n\u0131n <strong>herkes i\u00e7in<\/strong> oldu\u011fu d\u00fc\u015f\u00fcncesini peki\u015ftiriyoruz. Coca-Cola farkl\u0131 \u00e7e\u015fitleri olan <strong>tek bir marka<\/strong>, \u00e7e\u015fitlerin hepsi de ayn\u0131 de\u011feri, ayn\u0131 g\u00f6rsel ikonografiye sahip. \u0130nsanlar Coca-Cola\u2019lar\u0131n\u0131 farkl\u0131 \u015fekillerde istiyorlar ama hangisini tercih ederlerse etsinler Coca-Cola\u2019n\u0131n e\u015fsiz lezzetini ve ferahl\u0131\u011f\u0131n\u0131 istiyorlar\u201d diye konu\u015ftu.<\/p>\n<p><strong>\u201cTaste the Feeling\u201d<\/strong> (Tad\u0131n\u0131 \u00e7\u0131kar), Coca-Cola i\u00e7menin, hangi Coca-Cola olursa olsun, her g\u00fcn ya\u015fanan s\u0131radan anlar\u0131 daha \u00f6zel hale getiren bir zevk oldu\u011funu vurguluyor.\u00a0 \u00a0Coca-Cola\u2019n\u0131n \u00f6d\u00fcll\u00fc <strong>\u201cOpen Happiness\u201d<\/strong> (Mutlulu\u011fa Kapak A\u00e7) kampanyas\u0131 son yedi y\u0131ld\u0131r markan\u0131n ne i\u00e7in var oldu\u011funu vurguluyordu, \u201cTaste the Feeling\u201d ise Coca-Cola deneyiminin fonksiyonel ve duygusal y\u00f6nlerini merkeze alan global bir hikaye anlat\u0131m\u0131n\u0131 merkeze al\u0131yor.<\/p>\n<p>Quinto yapt\u0131\u011f\u0131 konu\u015fmada, \u201cZaman i\u00e7inde g\u00f6rd\u00fck ki, Coca-Cola\u2019y\u0131 ne kadar ikon olarak konumland\u0131r\u0131rsak, konumunu o kadar k\u00fc\u00e7\u00fclt\u00fcyoruz. Coca-Cola\u2019n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc basit bir zevk olmas\u0131ndan geliyor; ne kadar m\u00fctevazi olursak o kadar b\u00fcy\u00fcyoruz. \u0130nsanlar\u0131n \u00fcr\u00fcn\u00fc, markay\u0131 sevdikleri kadar \u00e7ok sevdiklerini hat\u0131rlamalar\u0131na yard\u0131mc\u0131 olmak istedik\u201d dedi.<\/p>\n<p>Coca-Cola Global Kreativiteden sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 <strong>Rodolfo Echeverria<\/strong> ise \u201cMutlulu\u011fa Kapak A\u00e7\u2019tan Coca-Cola\u2019n\u0131n mutlulukta oynad\u0131\u011f\u0131 rol\u00fc g\u00f6stermeye do\u011fru bir ge\u00e7i\u015f yap\u0131yoruz. Biz basit, g\u00fcnl\u00fck anlar\u0131 daha \u00f6zel hale getiriyoruz\u201d diye konu\u015ftu.<\/p>\n<p>\u201cTaste the Feeling\u201d i\u015fi uluslararas\u0131 bir ajans a\u011f\u0131 taraf\u0131ndan haz\u0131rland\u0131.\u00a0 <strong>Mercado-McCann, Santo, Sra. Rushmore<\/strong> ve <strong>Oglivy &amp; Mather<\/strong>, birlikte 10 TV reklam filmi, bas\u0131n, dijital, a\u00e7\u0131khava ve al\u0131\u015fveri\u015f mekanlar\u0131 materyallerini haz\u0131rlad\u0131. Kampanya ilerledik\u00e7e alt\u0131 ajans daha i\u015fe dahil olacak.<\/p>\n<p>\u0130\u015fte kampanyan\u0131n t\u00fcm reklam filmleri:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/-AmKP9VE2Ms?list=PLCIVZWq1FAwdW2oKX3DyUkb4VFa-tOgQ1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Coca-Cola ile uzun s\u00fcredir i\u015fbirli\u011finde olan Avicii de Taste the Feeling m\u00fczi\u011finin geli\u015ftirilmesinde \u00f6nemli rol oynad\u0131. \u015eark\u0131n\u0131n interaktif dijital format\u0131n\u0131 \u00fcretti. Bu \u00e7al\u0131\u015fmayla herkes ger\u00e7ek zamanl\u0131 duygular\u0131n\u0131n GIF\u2019ini olu\u015fturarak sosyal platformlarda payla\u015fabiliyor.<\/p>\n<p><strong><a href=\"http:\/\/www.gifthefeeling.com\/\">http:\/\/www.gifthefeeling.com\/\u00a0<\/a><\/strong><\/p>\n<p>Kaynak:CampaignTR.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola bug\u00fcn pazarlama stratejisinde \u00f6nemli bir de\u011fi\u015fikli\u011fe giderek, t\u00fcm markalar\u0131n\u0131 tek bir kreatif kampanya ile tan\u0131taca\u011f\u0131n\u0131 duyurdu. Yeni slogan \u201cTaste the Feeling\u201d (Tad\u0131n\u0131 \u00c7\u0131kar). Coca-Cola global CMO\u2019su Marcos de Quinto, Paris\u2019te 19 Ocak\u2019ta d\u00fczenledi\u011fi bas\u0131n toplant\u0131s\u0131nda Coca-Cola\u00a0Light\/Diet\u00a0Coca-Cola,\u00a0Coca-Cola\u00a0Zero ve Coca-Cola\u00a0Life markalar\u0131n\u0131n t\u00fcm\u00fc i\u00e7in \u201ctek marka\u201d yakla\u015f\u0131m\u0131 uygulayacaklar\u0131n\u0131 s\u00f6yledi. Bu stratejinin \u015firketin t\u00fcketicilere damak tad\u0131na, hayat tarz\u0131na &hellip;<\/p>\n","protected":false},"author":1,"featured_media":21169,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,61],"tags":[1049,3178],"class_list":["post-21168","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-pop","category-sinematv","tag-marka","tag-markalar"],"_links":{"self":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/21168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=21168"}],"version-history":[{"count":0,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/21168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/media\/21169"}],"wp:attachment":[{"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=21168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=21168"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gzone.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=21168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}